Years ago, darkness filled the space between city limit signs, a void of life and light. These lonely stretches of blacktop created ideal spots for drive-in theaters.
In the middle of the last century, “Midway” drive-ins popped up along those segments of highway. Strategically placed midway between towns, the Drive-ins would benefit from both populations’ patronage. Mid-century summer nights would come to life in these otherwise desolate areas midway between towns.
One such “Midway” Drive-in existed along what was once known as the Bankhead Highway in Sweetwater, Texas.
Sweetwater’s Midway Drive-In opened on May 20, 1948, with a screening of “The Time, the Place and the Girl,” starring Dennis Morgan. Warner Bros’. most successful film during 1946 and 1947, earning $3,461,000 domestically and $1,370,000 foreign. Might this success be the reason the Midway opened with it two years later?
Owned by Jack Wallace. He, Dorothy, his wife, and son J.D. ran the theater. The projectionist was Billy Faught.
Many other outdoor cinemas share the Midway’s demise. Victims of changing culture and fluctuating populations. Today the screen still stands, a mammoth white cement wall, waiting to continue to perform its duty, frozen in time, just off West Broadway, Sweetwater, Texas.